The American Supermarket exhibition at the Bianchini Gallery in 1964 gathered together the work of Pop artists, such as Andy Warhol, Robert Watts, Tom Wesselman and Claes Oldenburg, who took commonly known symbols of corporate practices – logos, adverts, and, of course, tins of Campbell’s tomato soup – and said, these belong just as much inside the museum as outside. It’s not the first time an art world supermarket has forced us to question what is ‘art’ and what is not. Proceeds will be going to the new Emerging Designer Access Fund, which gives out free Design Museum tickets to emerging talents. The pop-up aims to spotlight the work of these young creatives and will continue to sell the limited-edition items in-store at Supermarket and online, until they sell out. The items on sale range from toilet paper to kidney beans, washing up liquid to bread, and they are all packaged in artwork from ten up-and-coming artists. The installation is fully serviceable, shelves stocked with everyday basics, and the project comes fully-packed – pun intended – with a hashtag-able call to arms: Creativity is Essential. Having become so accustomed to galleries as temples for the secular, it is easy to forget that, unlike an altarpiece, the works on the walls of our white cubes are there to be bought.Īs the private gallery slides into view as a storefront, and essential and non-essential take on new shades of meaning, The Design Museum are exploiting a technicality: designer Camille Walala has made-over the museum’s High Street Shop in her typical bold patterns and colours. Somehow, it’s a novel idea that private galleries are considered ‘non-essential retail’. You will probably have noticed that a handful of smaller galleries have already resumed normal service. London’s Design Museum is slated to re-open on Tuesday 18 th May, as per the latest COVID-19 restrictions and government guidance. LONDON, UK – APRIL 20: General view of artwork at the Supermarket installation by Bombay Sapphire and the Design Museum showcasing emerging artists who have designed essential items with their artwork on the packaging with all proceeds from sales will go to the Design museum’s new Emerging Designer Access Fund at the Design Museum on Apin London, England. Indeed, beyond providing the public with tea bags and pasta, Supermarket does more than it says on the tin, Sammi Gale writes. “The past year has been really challenging for artists who haven’t been able to show work or collaborate as normal,” said Camille Walala in a statement. To get around Britain’s strict lockdown measures, the Design Museum has teamed up with Bombay Sapphire and designer Camille Walala to create a pop-up called ‘Supermarket’.
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